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typeface design

inspired by past creative directors who seemed to fall into one of two camps regarding helvetica (either strongly in opposition, or strongly in favor, never in between) i started to notice this kind of knee-jerk reaction with other designers. i decided to make an extension of the helvetica family, a classic roman serif, as a "technical loophole" to the standard and straightforward typeface we all know so well, so as a response to these situations we can say, "okay, it's still helvetica..." 


the inside parameters expand to the furthest outside points.